Beating China with Brownies


If the race to be the world’s super power includes a bake-off, we’ll be all set…

In case you have not seen this before, let me show you what  America’s young innovators are creating:

It’s called the Baker’s Edge Brownie Pan.  Like me, you may have seen this in a store.  It’s apparently life-changing enough to have made it to Oprah’s Favorite Things show.  I saw it and never thought of it again until I read the following artilce:

Fans Play Favorite With Food

I’m all for innovation, but something is seriously flawed with our society if our engineering minds would rather create brownie pans that no one really needs.  Aren’t there real problems that need real solutions.  Plus, does America really need any more encouragement to consume more brownies?!

I am not blaming the inventor, Matt Griffin.  He’s certainly smarter than me.  He figured out how to sell a $35 dollar product to a whole bunch of people who didn’t need it.   I hope he continues inventing stuff.  Maybe he will develop the edge-less cake pan.  I really hate the crunchy cake pieces.

I just think it would be nice to imagine a country that values true innovation and science just as much as this stuff.  Perhaps we need an Oprah-like person to be the champion for the real innovators.  Then maybe we’d have more cutting-edge ideas than brownies without edge…

One thought on “Beating China with Brownies

  1. I used to work at a Kitchen gadget store and we used to make fun of this pan all the time. There’s a really great video about it (found here) that still cracks me up because it’s trying so hard to be serious. I just can’t imagine a world in which one can be so offended by the middle brownies as to eradicate them entirely from the whole brownie process. Who has time to care that much about brownies?!

    On a side note, I hate the edges, so I hate this pan and everything it stands for.

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